For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter! Instagram Influencer Marketing Case Study: Headspace Helps Lifestyle Influencers Alleviate Holiday HecticnessIn an era when emails, texts, updates, and other notifications keep the world moving ad nauseum, meditation apps like Headspace are leveraging technology to help people become more mindful and present. Launching in 2010, Santa Monica-based Headspaceâs stated mission is to âimprove the health and happiness of the world.â As part of a strategy to make sure its mindfulness message is heard, Headspace has collaborated with lifestyle influencers in areas such as health, fitness, and style. In 2019, nearly two-thirds of marketers are increasing their influencer marketing budgets. However, as the space becomes more crowded, audiences risk experiencing influencer fatigue. For brands looking to rise above the clutter, a new kind of mindfulness will be required when designing and launching influencer campaigns. Instagram Influencer Households Tout The Value And Virtues Of Headspaceâs Family PlanA growing interest in self-care and wellness has made practices such as meditation more popular and palatable. With the advent of smartphones, companies like Headspace have met this enthusiasm with a delivery system thatâs both convenient for the consumer and effective for its company mission. While Headspace is free to download from the Apple App Store or Google Play, the company also offers paid subscription services with added features. For their recent campaign with lifestyle influencers, Headspace marketing focused on the companyâs new family plan. Goals
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Rachel Pitzel Keeps Calm While Balancing A Busy ScheduleRachel Pitzel is an influencer, blogger, and businesswoman whoâs the founder of Club MomMe. With 551,000 followers on Instagram, Pitzel was one of only two macro-influencers on this particular Headspace marketing campaign. Pitzelâs post, featuring her and her daughter in front of wintertime decorations, was the most-liked piece of content during the campaign. In her personalized caption, Pitzel wrote about holiday business, never-ending to-do lists, and her highly active brain. Offering that Headspace helped her with patience and focus, the mommy influencer promoted the appâs family plan and encouraged her followers to give it a try. Pitzelâs post generated 20,086 likes and 134 comments, resulting in an engagement rate of 3.67%. Rosanna Of Glam Dapper Finds A Way To Relax During The HolidaysNew York-based style influencers, Rosanna and Winstonâbetter known as Glam Dapper to their 516,000 followersâwere just above the mid-tier influencer threshold during the Headspace marketing campaign. The coupleâs top performing post yielded the highest number of comments. Featuring Rosanna lying happily with a dog dressed in a sweater and bow, the image caption made mention of how the holidays can affect oneâs schedule and mind. As a strategy for unwinding and relaxing, Rosanna communicated to her followers how Headspaceâs âapp exercisesâ helped with mindfulness and daily duties. With 5,384 likes and 398 comments, Glam Dapperâs post achieved an engagement rate of 1.16%. Paola Marquez Extols The Benefits Of Mental FitnessVenezuelan-born fitness influencer, Paola Marquez, is the creator of Paoâs Fit Worldâa blog offering tips and tricks around health and wellness. Sharing a blend of exercise and lifestyle posts with her 155,000 followers on Instagram, Marquez is focused on helping women to achieve a happy and healthy life. Marquezâs post shows her with her husband reading on a couch. In her caption, Marquez talks about activities they engage in to destress, including meditation. Marquez went on to promote Headspaceâs new family plan, ending her endorsement with, âBelieve me⦠You wonât regret it!â Marquezâs post garnered 5,311 likes and 63 comments, generating an engagement rate of 3.47%. Takeaways
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8/15/2023 09:15:19 am
We’ve mentioned before, a surprising number of today’s leading luxury brands started their businesses more than a century ago. And in their formative years, through the quality of their materials, the detailing in their products, and their employment of large teams of artisans, those houses quickly became synonymous with fine craft.
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